An outbound email sequence in LeadFuze is a series of emails you send to cold prospects at the top of your funnel in order to qualify them as leads or get them to convert to the next step of your sales cycle. An effective sequence typically has a minimum of 4 or 5 emails referred to as steps. Based on the cadence of your sequence, a prospect will continue receiving your automated follow-ups until 1 of 3 things happen:
The prospect responds to your email OR,
The prospect completes your sequence OR,
The prospect unsubscribes
How to create your first sequence in LeadFuze
To create your first sequence, go to Sequences --> Create Sequence and give your sequence a name. Create.Sequence.png 72.29 KBFrom there you will see the option to start building the template for the first step in your sequence. We have a few example templates for you to get started with, but you can also create your own custom templates using merge tokens. Create.Sequence2.png 94.86 KBOnce your template is ready, select Add Email. From there you can:
Send a test email to yourself
Add additional steps to your sequence
Customize the schedule between follow-ups (72 hours by default)
Create.Sequence3.png 105.28 KBReady to schedule your sequence?
Once you complete your series of email templates, you're ready to start sending out your email campaign. To do that, you'll want to head over to Scheduling.
