Cold outbound email can be massively successful if done the right way. However, if you run into deliverability issues this can throw a huge wrench in your strategy. When you send outbound email from LeadFuze, you connect your email account and the emails are sent from your server or email provider. It's possible that you could run into deliverability issues from time to time. This means your email provider has flagged your account and it could be the case that your email's domain is temporarily unable to send emails.
- Be sure to only send emails to the green emails provided by LeadFuze, excluding orange emails
- Ramp up your outbound campaigns slowly to build domain credibility, start by sending ~20 new emails per day and ramping to 50
- Make sure you're sending emails to targted prospects
- Improve your subject line, lots of email is marked as SPAM based on the subject line alone.
- Do not send more than 50 emails per day if you are in a Google Apps trial
- If you are sending emails to an existing list, reach out to us at support@leadfuze.com and we can validate those emails for you prior to sending
- Don't send emails with a lot of images, links, or large file attachments
- Register a subdomain such as .co or .info to send emails from
- Increase your inbound to outbound ratio of emails by signing up for newsletters & email lists
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Prep your IP address for smooth sailing
- Check your deliverability reputation
- Be sure you're following CAN-SPAM regulations
- Check feedback loops with tools like Sender Score
- Check blacklists