Download and understand the Buy Box Report from Zentail
Last updated about 7 years ago
When competing with other sellers on the same listing, it is very valuable to understand where you stand relative to the buybox for that listing. Zentail has a report to that allows you to view the Buy Box breakdown of your catalog on a per SKU and marketplace warehouse.
Download the report
To download this report from Zentail, you should take the following steps:
- Go to the import / export page on Zentail.
- Under the first tab, "Run Existing Reports", select "Product Sales Reports"
- Select the Buy Box Report
- Follow the steps to Generate (Download) the Report
- You can access this report in the "Prevoius Exports" tab
Understanding the Buy Box Report
You'll have information for each SKU set to "List" for a given channel. If a SKU is not set to "List", it is not likely that we will pull in any buy box data for that SKU. Below is a definition of each header from the Buy Box Report:
SKU- This is the SKU in your catalog for which the buy box data applies.
item_price - This is the price at which your SKU is available for sale. If you are using Zentail's repricer, this is a dynamic field and may change as we reprice for this SKU.
min_price - In order to use Zentail's repricer, a minimum and a maximum price must be in place for that SKU. This is the minimum price on file for this SKU.
max_price - In order to use Zentail's repricer, a minimum and a maximum price must be in place for that SKU. This is the maximum price on file for this SKU.
30 day sales - This column reports the total numer of sales for this SKU in the previous 30 days.
quantity - This is the total quantity available for this SKU across all warehouses.
Inventory Update Time- This is the last time Zentail updated the inventory for this SKU. The update could have been through an import, from a warehouse integration (like FBA), or manually through the User Interface.
[Marketplace (Your Store Here)] Price - This displays your SKUs price on Amazon. If you have a price override in place for Amazon, then this price will be different from your item_price. If you are managing your Amazon price outside of Zentail and are not regularly pulling it in to Zentail, it may be different than your item_price. Otherwise, this price would be the same as your item_price.
[Marketplace (Your Store Here)] Last Had BuyBox - This is the date and time that your SKU last had the buy box on Amazon.
[Marketplace (Your Store Here)] Max Lowest Price in 30 days - This is the greatest amount the lowest landed price has been for this SKU over the previous 30 days.
[Marketplace (Your Store Here)] Min Lowest Price in 30 days - This is the lowest amount the lowest landed price has been for this SKU over the prevoius 30 days.
SKU- This is the SKU in your catalog for which the buy box data applies.
item_price - This is the price at which your SKU is available for sale. If you are using Zentail's repricer, this is a dynamic field and may change as we reprice for this SKU.
min_price - In order to use Zentail's repricer, a minimum and a maximum price must be in place for that SKU. This is the minimum price on file for this SKU.
max_price - In order to use Zentail's repricer, a minimum and a maximum price must be in place for that SKU. This is the maximum price on file for this SKU.
30 day sales - This column reports the total numer of sales for this SKU in the previous 30 days.
quantity - This is the total quantity available for this SKU across all warehouses.
Inventory Update Time- This is the last time Zentail updated the inventory for this SKU. The update could have been through an import, from a warehouse integration (like FBA), or manually through the User Interface.
[Marketplace (Your Store Here)] Price - This displays your SKUs price on Amazon. If you have a price override in place for Amazon, then this price will be different from your item_price. If you are managing your Amazon price outside of Zentail and are not regularly pulling it in to Zentail, it may be different than your item_price. Otherwise, this price would be the same as your item_price.
[Marketplace (Your Store Here)] Last Had BuyBox - This is the date and time that your SKU last had the buy box on Amazon.
[Marketplace (Your Store Here)] Max Lowest Price in 30 days - This is the greatest amount the lowest landed price has been for this SKU over the previous 30 days.
[Marketplace (Your Store Here)] Min Lowest Price in 30 days - This is the lowest amount the lowest landed price has been for this SKU over the prevoius 30 days.