A ReFUEL4 Ad Brief is the collection of information ReFUEL4 needs to create new creatives for you.
A brief contains:
- A target ad set which provides a target audience and objective for automation.
- A collection of assets for designers to use, shared as a Dropbox or Google drive folder. Please include a folder of logos, as well as any product shots and stock images you already have.
- Some Creative Guidelines - so you can tell the designers what you're looking for in terms of tone and style.
- An Inspiration Board - to supplement the creative guidelines.
Briefs are used in the design process to arm designers with everything they need to know to make great ads for you. Briefs also help our AI learn more about your preferences.
